We stay humble.
When we think we know everything, what’s left to learn?
We are disciplined.
As a remote team, we need to self motivate and ensure we get our work done. We keep our eye on the prize, every single day.
We believe in harmony.
We believe that LAUFT employees should be able to achieve a work-life integration that helps them reduce stress, stay calm, and spend time with friends and family.
Our mindset is set for growth.
We nurture wonder to inspire creativity and find new innovative ways of thinking and doing. There is nothing we aren’t enthusiastically curious about.
We are accountable.
Mistakes happen, but excuses are a choice. We bring mistakes forward to disinfect with sunlight, and share insights with our team members. A mistake is only ever an issue if we don’t try to learn from it.
Want to work with us?
meet Our Team
FOUNDER AND CEO
Graham loves being a creative entrepreneur. The former founder and principal of Toronto based ad agency Urban DNA has over twenty years of experience building and deploying brand strategies for some of Canada’s best known brands including Nike, Fujitsu, City of Toronto, Ontario Ministry of Health and CAMH (and many others). His work in UX strategy extends across a multitude of industries and in 2006, he introduced Canada to mobile proximity marketing.
Jesse loves taking on projects that nurture the soul and keep him grounded in what matters - growing communities and helping people. He is also an optimization specialist and operations expert, with skills across multiple industries and experience creating strategies, programming and processes for corporate ecosystems that foster scalable growth. With a background in business planning and communication strategy, Jesse has worked with organizations like Groupe Media TFO, Muscular Dystrophy Canada and Ecology Action Centre. His work with LAUFT is fueled by a belief that giving them the professional tools they need to succeed with a low-barrier to entry. To Jesse, making smart works looks like planning today with the intention of making tomorrow easier.
Over 17 years of development experience. Experienced product owner with architecture, design, and delivery using Human-Centered design, Rapid Prototyping, Lean, and Agile approaches. Experience with many emerging technologies like blockchain, AR, chatbots, knowledge mining, and IoT. Development and management experience with organizations such as Amazon, Dalhousie University, Dalhousie Social Media Lab and T4G Limited.
VP, CORPORATE DEVELOPMENT AND GENERAL COUNSEL
SALES & MARKETING
Radyah is in love with language. As a professional writer and marketing strategist, she’s worked with organizations across a variety of industries to help build and refine brand voice through content that creates human connection. A diehard word nerd and believer in the power of creative expression, she runs a weekend workshop series that focuses on healing through creative writing. Radyah is also a creative advocate, lending her knowledge in creative direction and branding to nonprofits and mentoring young minority women who are interested in a creative career path. She is the creator and writer behind Unloved Magazine, a digital first publication that celebrates creative advocacy through storytelling.
MARKETING CONTENT WRITER
ACCOUNT SALES MANAGER
FULL STACK MARKETER
DIRECTOR OF REVENUE MANAGEMENT
FULL STACK DEVELOPER
FULL STACK DEVELOPER
FOUNDER AND EDITOR IN CHIEF - RETAIL INSIDER