In order to really Make Smart Work™,
you need the smartest people.
Former principal and founder of Urban DNA, an advertising agency in Downtown Toronto. Creative entrepreneur with over 20+ years building and deploying brand strategies for some of Canada’s best known brands including Aeroplan, Nike, 3M, Fujitsu, City of Toronto, Ontario Ministry of Health and Enbridge. UX strategist and architect for solutions for clients such as Toronto Public Health, Jibestream, CTT Pharmaceuticals, INUO and CAMH. Introduced Mobile Proximity marketing to Canada in 2006 and responsible for the sell through of mobile solutions across Canada and in the U.S. resulting in ongoing relationships with OOH vendors, Telcos and Advertising agencies.
Expert operational skills across multiple industries. Optimization specialist with experience creating strategies for organization programming and creating processes for corporate ecosystems for growth as they scale. Experience with business planning, strategic alignment with business objectives through tactics, defining budgets. Communication strategist for varied organizations such as Groupe Media TFO, Muscular Dystrophy Canada, Ecology Action Centre and LOVE Nova Scotia
Over 17 years of development experience. Experienced product owner with architecture, design, and delivery using Human-Centered design, Rapid Prototyping, Lean, and Agile approaches. Experience with many emerging technologies like blockchain, AR, chatbots, knowledge mining, and IoT. Development and management experience with organizations such as Amazon, Dalhousie University, Dalhousie Social Media Lab and T4G Limited.
CPA - CGA, a Certified Fraud Examiner and in 2012 was awarded Fellowship in the Association of Chartered Certified Accountants. Experience includes both large and small scale international operations in jurisdictions including Canada, Vietnam, Thailand and the Russian Federation. A dynamic individual with a highly developed business acumen and proven success in financing, public company reporting and IFRS, investor relations, risk management and tax Experience applying his financial expertise for organizations such as Toronto Star, VIXS Systems Inc., Wave HQ, Intellipharmaceutics International and as a principal at the CFO Centre Canada.
President and CEO of Retail Insider Media Ltd., which publishes Canada's most-read online retail industry publication Retail Insider. He has been a retail analyst for more than 25 years and holds a Bachelor of Business and Bachelor of Laws degrees. He is also an advisor to the University of Alberta School of Retailing as well as a research consultant at the Retail Council of Canada.
An experienced Senior Director with a demonstrated history of working in the commercial retail real estate, media, marketing, and sponsorship industry. Skilled in Retail, Leasing, Media, Branding, Marketing, Activations, Sponsorship, Construction, Management, Mergers & Acquisitions, and Strategic Planning. Strong creative real estate professional with a Bachelor of Arts (Honours) in Urban Development from The University of Western Ontario.
A seasoned cybersecurity professional with top-secret clearance & over 20 years of experience in Cyber Security and IT. Focus areas in the last 10 years include; Operational Security, Cyber Security & Defense in Depth, Information Security Governance & Risk frameworks (ISO 27002, NIST, COBIT, COSO ), Tactical & Operational threat intelligence, Advanced SOC Capabilities, Security engineering / Architecture & Regulatory and Compliance requirements and mitigation.
DATA RESEARCH & MODELLING
With close to 25 years of experience which straddles the Marketing, Advertising, and Market Research fields, France has spent more than 15 years honing her expertise in qualitative research. A highly sought-after, award-winning researcher, France has worked with a wide range of local and international clients - from Fortune 500 companies to small independents and start-ups - to help them better understand their category and their Consumers. France holds a B.A. in Sociology and Mass Communications from York University, and a Specialized Diploma in Creative Advertising from Seneca College, and currently runs her own research consultancy, France Bragado Insights Consultant Inc.
Eileen is an accomplished real estate professional bringing with her over twenty years of industry and leasing experience. Prior to joining Oberfeld Snowcap, Eileen held the role of Vice President, Leasing at First Pro Shopping Centres where she was instrumental in aiding the company grow from a regional to a national player. Eileen has held numerous senior level positions throughout her career. For over 10 years, Eileen has brought to Oberfeld Snowcap her outstanding leadership, combined with extensive knowledge and experience in the commercial retail real estate industry. Eileen joined the Oberfeld Snowcap team in 2004 and currently holds the position of President, Client Services. Eileen is based out of Oberfeld Snowcap’s office in Toronto.
ADVERTISING & MEDIA MONETIZATION
Paul Gittens is an accomplished Sales Executive with over twenty years experience in Outdoor Advertising. Driven by his penchant for a challenge, Paul has navigated his career from national sales roles to the Vice President of Sales. Recognized for his ability to work with clients to develop unique OOH opportunities, Paul has delivered award winning campaigns. As the VP Sales at IMA Outdoor, he successfully led the sales team and was a key contributor to the eventual sale to Pattison Outdoor. With his next challenge, Paul is leading as VP Sales at Allvision – the large format digital outdoor billboard start-up media company with a Canadian first DOOH programmatic platform.
RISK MITIGATION & STRATEGY
PLATFORM STRATEGY & DEPLOYMENT
Matt is a software development professional with nearly twenty years of experience at technology companies both large and small. Having worked at companies through all growth stages, Matt brings battle tested experience to LAUFT when it comes to building a world class technology startup. Currently serving as a staff engineer at GitHub, Matt has had the opportunity to oversee and implement numerous engineering and architectural projects on a global scale. Prior to that, Matt has worked at a series of startups in both Toronto and Halifax, most recently VarageSale which he joined early on and helped grow to support thousands of concurrent users. Matt has worked remotely for the past five years and lives in Kitchener.