meet Our Team
FOUNDER AND CEO
Graham loves being a creative entrepreneur. The former founder and principal of Toronto based ad agency Urban DNA has over twenty years of experience building and deploying brand strategies for some of Canada’s best known brands including Nike, Fujitsu, City of Toronto, Ontario Ministry of Health and CAMH (and many others). His work in UX strategy extends across a multitude of industries and in 2006, he introduced Canada to mobile proximity marketing.
Jesse loves taking on projects that nurture the soul and keep him grounded in what matters - growing communities and helping people. He is also an optimization specialist and operations expert, with skills across multiple industries and experience creating strategies, programming and processes for corporate ecosystems that foster scalable growth. With a background in business planning and communication strategy, Jesse has worked with organizations like Groupe Media TFO, Muscular Dystrophy Canada and Ecology Action Centre. His work with LAUFT is fueled by a belief that giving them the professional tools they need to succeed with a low-barrier to entry. To Jesse, making smart works looks like planning today with the intention of making tomorrow easier.
Over 17 years of development experience. Experienced product owner with architecture, design, and delivery using Human-Centered design, Rapid Prototyping, Lean, and Agile approaches. Experience with many emerging technologies like blockchain, AR, chatbots, knowledge mining, and IoT. Development and management experience with organizations such as Amazon, Dalhousie University, Dalhousie Social Media Lab and T4G Limited.
VP, CORPORATE DEVELOPMENT AND GENERAL COUNSEL
SALES & MARKETING
Radyah is in love with language. As a professional writer and marketing strategist, she’s worked with organizations across a variety of industries to help build and refine brand voice through content that creates human connection. A diehard word nerd and believer in the power of creative expression, she runs a weekend workshop series that focuses on healing through creative writing. Radyah is also a creative advocate, lending her knowledge in creative direction and branding to nonprofits and mentoring young minority women who are interested in a creative career path. She is the creator and writer behind Unloved Magazine, a digital first publication that celebrates creative advocacy through storytelling.
MARKETING CONTENT WRITER
ACCOUNT SALES MANAGER
FULL STACK MARKETER
DIRECTOR OF REVENUE MANAGEMENT
FULL STACK DEVELOPER
FULL STACK DEVELOPER
FOUNDER AND EDITOR IN CHIEF - RETAIL INSIDER
PRESIDENT/FOUNDER, THE ANCILLARY AGENCY
DATA RESEARCH & MODELLING
FORMER VP - IPSOS REID
MANAGING DIRECTOR, SALES REPRESENTATIVE - COLLIERS INTERNATIONAL
MANAGING DIRECTOR - OBERFELD SNOWCAP ADVISORY SERVICES INC.
Eileen is an accomplished real estate professional bringing with her over twenty years of industry and leasing experience. Prior to joining Oberfeld Snowcap, Eileen held the role of Vice President, Leasing at First Pro Shopping Centres where she was instrumental in aiding the company grow from a regional to a national player. Eileen has held numerous senior level positions throughout her career. For over 10 years, Eileen has brought to Oberfeld Snowcap her outstanding leadership, combined with extensive knowledge and experience in the commercial retail real estate industry.
Eileen joined the Oberfeld Snowcap team in 2004 and currently holds the position of President, Client Services. Eileen is based out of Oberfeld Snowcap’s office in Toronto.